Founded in 1961, Lonsdale is an iconic brand in the world of branding and design. It is the oldest and one of the very first French design agencies.
Since 2007, Frédéric Messian, accompanied by an experienced and enthusiastic team, has given the agency a new dynami. He consolidated its development with 4 external growth operations to strengthen its expertise around its 3 historical, fully digitalized businesses:
- Coporate branding – brand identity
- Retail branding – point of sale design
- Consumer branding – packaging
Serial entrepreneur and market specialist for more than 30 years.
After creating Publicis Media Finance, he joined TBWA Corporate (for 7 years) as Associate Director. He then founded W&Cie, which he sold to Havas 5 years later to create M + Associés (brand strategy and design consulting).
In 2007, after selling its last agency, FM acquired Lonsdale from the HighCo group. Between 2007 and 2014, he multiplied the size of the agency by 6 by capitalizing on the Lonsdale brand and diversifying and digitizing its offer.